Networking, What's the Fuss?

In the past, I viewed "networking" as merely attending events, awkwardly smiling, and feigning interest while eagerly awaiting the snack break. My approach to networking was simple: shake a few hands, jot down some notes, take a selfie for proof, and rush home as if I had just run a marathon.

Does this resonate with you?

If you've ever found yourself at an event with more flyers than genuine connections, you're certainly not alone!

However, as the saying goes, "you live and you learn."

Over time, I came to understand that networking is not just about showing up; it requires intentionality.

Being present is only part of the equation. The true value emerges when you engage meaningfully and follow up diligently.

Here are some strategies that have proven effective for me:

• Identify key connections: Determine who you want to meet and approach them with purpose.

• Initiate authentic conversations: Pose open-ended questions and truly listen—it's remarkable how much more you can gain from a discussion!

• Follow up promptly: After the event, reach out with a brief message or phone call. A business card is of little value if it remains unused.

• Maintain an active online presence: Keep your social media profiles current so that others can connect with you and vice versa, and you can remain visible to them.

• Offer value: Networking is not solely about what you can gain. Be willing to share your time and insights generously.

Keep in mind that successful networking is not a matter of chance. It requires effort, authenticity, and a bit of bravery.

As Alan Collins aptly noted, "Building a strong network demands effort, sincerity, and time."

So, why not seize the opportunity?