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Stop Second-Guessing

Updated: Oct 24, 2024

About a decade ago, I embarked on an exciting journey by launching a Tissue Paper Factory called Plush Tissues 😊.


After conducting extensive market research and crafting a solid business plan, I imported machinery and raw materials from China, along with creating eye-catching branding and packaging. Before long, my elegant toilet paper and serviettes made their debut in the market.


An image of plush tissues
Plush Tissues

The response from both distributors and retailers was overwhelmingly positive, and I reached the break-even point in under two years.


However, I soon realized that importing raw materials in small quantities was not a viable long-term strategy.


The locally sourced materials did not meet the same quality standards, which impacted the consistency of my products.


To grow the business, I faced a crucial decision:


  • Increase the volume of containers I shipped to ensure ample stock before needing to place another order


  • Or establish my own tissue paper mill.


I rolled up my sleeves and crafted a compelling business proposal, detailing the financials necessary for a larger factory with expanded storage capabilities.


I even pinpointed an existing tissue paper mill that was for sale and envisioned how I could revitalize the business after acquiring it. I networked tirelessly, pitching the idea to venture capitalists and potential investors.


However, when I finally found interested parties, a wave of fear washed over me. What if I took on these millions of dollars and the venture failed? Ultimately, I hesitated to pursue the investors due to my fears.


Despite having a vision, I doubted my ability to manage such a significant project.


I've learned a lot since then.


Second-guessing oneself can be a mental barrier rooted in the fear of failure, the pursuit of perfection, or the need for validation from others.


It leads us to question our decisions, often resulting in inaction, missed chances, and a cycle of self-doubt that can be hard to escape.

The reality is that no one has everything figured out.


Even successful individuals encounter moments of uncertainty, but what distinguishes them is their capacity to push through those doubts. They take action rather than being immobilized by "what ifs"; they learn and grow from their experiences.


Be intentional in your efforts to stop second-guessing yourself:


  • Trust your instincts; your intuition often carries valuable insights.

  • Practice self-compassion; remember that making mistakes is part of the journey

  • Take small steps; confidence grows through action, so don’t wait for everything to be perfect.

  • Challenge negative thoughts; shift your perspective to highlight the positives and opportunities for growth.


I hope this inspires someone to break free from self-doubt, trust in themselves, and chase their dreams.


I'll leave you with a thought from Suzy Kassem:


“Doubt kills more dreams than failure ever will.”


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